Social Media Marketing

What is social media?
Social Media is a series of social communities found on the Internet where people from all ages communicate and share information, photos, videos, life experiences, opinions and more.

Technology has changed the way we share things with one another. Combining the Internet with a mobile phone capable of accessing the Internet real time and you have instant communications with the world from just about anywhere and at any time.

There are many social media networks on the Internet from the David’s to the Goliath’s. The notable Goliath’s are Facebook, Twitter, and LinkedIn. Each of these networks is completely different social networks, each with their own unique set of features, benefits and demographic following.

Twitter
Twitter started as a way for friends to communicate with one another in short simple messages, like text messaging. However, Twitter enables you to send those short text messages to many people at the same time. Here is an example twitter message:

This example twitter message is called a tweet, which is limited to 140 characters in length and automatically syndicated to your followers.

Facebook
Unlike Twitter, Facebook allows users to setup a personal profile page and share comments, pictures, and videos with their friends. Facebook provides businesses the ability to setup a business profile page. As a business, you can leverage the Facebook network to market your products and services to your customer base by getting consumers to become fans of your Facebook page. If you have a business where you often advertise specials, sales or events, Facebook might be a great add on to your online marketing strategy.

LinkedIn
LinkedIn has branded itself as the social media tool for professional networking. If you are a business who sells your products or services to other business or you buy from a lot of suppliers, LinkedIn can be a great tool for networking and getting the word out about your products or services or find suppliers for the products and services you seek.

Social Media marketing is leveraging the social media networks that best fit your particular business to support your online marketing efforts. Before jumping on the social media bandwagon, contact Known Technology for a free consultation on whether social media is right for your business and how to properly use social media to market your products or services